Numerous resellers have approached me seeking clarification on listing and modifying products labeled as "Generic." Significant developments have transpired in recent months pertaining to catalog privileges for Generic listings. Amazon has broadened its safeguarding of product detail pages to encompass Generic product listings.
However, let's begin with a fundamental understanding: What constitutes a 'generic' product? Generic products are unbranded items lacking a recognized name or identifiable logo on their products or packaging.
So, what's the latest development? When establishing a new product listing under the brand name "Generic," you now acquire exclusive control over any alterations to the product detail page. In the event that someone attempts to make changes to your Generic product listing, they will encounter error messages in Feeds or Seller Central.
If you are not the rightful owner of the listing, you are not authorized to:
I've observed numerous resellers enthusiastically embracing this feature, as it grants them brand-like privileges without necessitating a trademark. On the other hand, I've also interacted with numerous resellers who are less enthused about the update, primarily because it precludes them from listing branded products under the "Generic" brand category.
Consider the following example:
To my fellow reseller colleagues, I'm eager to hear your perspectives on this matter!
However, let's begin with a fundamental understanding: What constitutes a 'generic' product? Generic products are unbranded items lacking a recognized name or identifiable logo on their products or packaging.
So, what's the latest development? When establishing a new product listing under the brand name "Generic," you now acquire exclusive control over any alterations to the product detail page. In the event that someone attempts to make changes to your Generic product listing, they will encounter error messages in Feeds or Seller Central.
If you are not the rightful owner of the listing, you are not authorized to:
- Modify the product detail page (e.g., alter a key attribute).
- Duplicate the product into a different store.
- Append new offers to an existing Generic product.
I've observed numerous resellers enthusiastically embracing this feature, as it grants them brand-like privileges without necessitating a trademark. On the other hand, I've also interacted with numerous resellers who are less enthused about the update, primarily because it precludes them from listing branded products under the "Generic" brand category.
Consider the following example:
To my fellow reseller colleagues, I'm eager to hear your perspectives on this matter!